Design Brief

The aim of my project is to design and brand my own tea room with a specific focus on cupcakes, both to be sold in my tea room and as a major feature of the interior artwork. To do this I am wishing to combine both illustrative and digital work that will enable me to develop my skills in both of these aspects whilst creating a high quality outcome.

 My designs will be more visually geared towards females as I believe that they will be more willing to visit a tea room than men. Due to this, I will try to create a typically cute and girly theme whilst making my tea room seem homely and inviting. I will use a pastel colour palette of baby pinks, blues, yellows and greens to reflect my target audience in my design choices. I have also considered the use of floral patterns for the interior, the logo and the cupcake designs although I would need to research this further.

 I will need to research the types of tea rooms that already exist and how their branding affects the overall style of the room. This will enable me to decide how I will brand my tea room and decide on the types of products that it will sell. I will also look at cake designers and pottery designers so I can be inspired by their work.

 As inspiration for my designs I will look at an array of designers associated with pattern designs. As flower imagery is an aspect that I wish to include within my designs, I will look at the work of Abigail Borg, a surface pattern designer and illustrator who includes floral elements in her designs. To influence the design of the crockery in my tea room I will look at the work of Laura Amiss who frequently uses teapots and cups and saucers in her artwork.

 I want to combine digital and illustrative elements to create a unique look for my designs as I feel that it will suit my target audience and purpose very well. I would also be willing to try and incorporate lino printing into my work as I liked the effect that it gave in previous projects and found that it worked well.

 For my final outcomes I am aiming to design the branding for my tea room (logo, advertising, business cards etc), cupcakes for my tea room (including the packaging; cupcake wrappers, take away boxes etc), as well as certain interior design aspects to be used within the tea room.