Critical Appraisal - "Scale and Proportion"

After being chosen to present my first task - "Scale and Proportion" - to the rest of the group and then being put into smaller groups to discuss our designs further, it was decided that I had successfully experimented with the theme of both scale and proportion.

I began my process by using words that related to my theme of "Baking", such as cupcake, cookies, cake and baking. I particularly looked at making letters different sizes and using a mixture of both uppercase and lowercase letters in an illustrative manner. I further expanded upon these designs in a digital manner too. I also developed the name "Sweetea" for my tea room.

I then chose to use the name "Sweetea" for the remainder of the project and experimented with the use of watercolour paints and thick felts in a further development. This allowed me to introduce a certain colour palette to my work. I chose pinks, pale blues and vibrant purples to both compliment and contrast with the theme of "Scale and Proportion" and the ultimate goal of my tea room logo.

Through consulting others I realised that my ideas were too general and that I needed to pick one design to develop it further. However, I did choose a style of font at this point, choosing to explore with a quite loopy, handwritten kind of style as I know that it fits well with my product.