I changed the shape and colour scheme of my logo a lot during my project to ensure that I had developed a range of ideas that would fit the style of tearoom that I was aiming to design. I originally had the idea to put my typography inside a doyley/seal type outline so that it would look as if my logo were stamped onto my final outcomes, whilst retaining a girly feel.
This was the original idea that I had for my logo. However, I noted that there were several problems with this design: the shape of the seal left my typography spread onto two lines, which made it harder to read, the seal outline lacked a feminine feel and the "Swee" part of my typography lacked a ribbon-like feel, which is something that I was keen to include. Looking at the work of Drew Melton (see previous blog post) led me to experiment with the typography and research more lacy inspired patterns. This led me to creating a range of oval shaped logo outlines.
I found that the first 2 looked too plain and the second 2 designs looked more like picture frames than a lace doyley and so I decided to use the bottom image for my logo as it was perfect for my logo.
I chose to change the colour from a purple outline to a hot pink one for my final logo design as it makes it stand out more when it is applied to my packaging. I used the same colour for the inside of my cupcake design on the logo and a lighter variation for the inside. This gave my logo more depth and also made it possible for my typography to be in one line, making it easier to read and more visually pleasing.
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